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This includes the ability to track all store brands in one system using different business units, as well as leverage the robust replenishment and stock optimizations modules. The new release enables the organization to optimize its stores space for more accurate inventory planning, adequate service levels, and minimum out-of-stocks on the shelves amongst other functionalities. Jesta I.S. is an important business and technology partner for Genesco, says Rik Reitmaier, CIO, Genesco Inc. They have always delivered on their promises, providing us with a rock-solid retail solution that helps maximize our competitive advantage in the marketplace. Vision Merchandising 18.0 does just that. Through this upgrade, we continue to rely on Jesta I.S. as our trusted business technology partner and advisor. The upgrade lays the foundation for future growth with holistic image management capabilities that will allow the retailer to leverage additional capabilities within the release, including mobile alerts and notifications, sophisticated price management, merchants tool box and advanced allocations features. To protect and extend the value of Genescos software investment, Jesta I.S. is committed to the ongoing support and enhancement of the Vision Merchandising solution, says Moris Chemtov, President of Jesta I.S. We look forward to continuously assisting in optimizing Genescos retail operations and increasing bottom-line profits. To discuss your technology needs and get a personalized demo of the Vision Merchandising solution, visit http://go.jestais.com/retailERP About Genesco Inc.
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Overall, we are pleased with the progress we are making elevating our footwear offering at Finish Line. That said, we believe there is room for further improvement, and we continue to work closely with each of our vendor partners to ensure we are carrying the right mix of brands and styles our customers looking for. Now to our Macy's business, which continues to perform very well and exceeded our expectations, the multiple strategic initiatives we have implemented to increase consumer engagement are driving profitable results, evidenced by a 33% gain in sales and (technical difficulty) that are tracking ahead of plan. Ed will review our guidance in a moment, but we have raised our full-year outlook for our Macy's business. Beginning with increasing the availability of kids, which is now offered in approximately 275 doors up from 240 in Q2 and compared with approximately 150 at the start of the year. In addition, we've expanded the assortments online to include more of the most sought-after brands and styles, which also contributed to another quarter of triple digit growth. Kids represented approximately 15% of our Macy's business for the quarter, a figure we expect to move higher in the coming quarters. At the same time, we are benefiting from our ability to better capitalize on visits to macys.com, one of the most highly visited digital websites. We have continued to improve the customer experience by expanding the assortments available to the macys.com customer and increasing store fulfillments, which is driving conversion rates higher. Digital sales surged 108% and represented approximately 24% of the total volume in the third quarter.
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